Inman covers the translation capabilities of HowardHanna.com

Caroline Feeney from Inman details how Howard Hanna continues to make the home buying and selling process as simple and as accessible as possible with the recent edition of the ability to translate HowardHanna.com into 100 different languages:

Among the highlights in the article:

Howard Hanna has always tried to anticipate the needs of our customers and adapt to the changing role of real estate,” said Howard W. “Hoddy” Hanna, III, chairman of Howard Hanna, in a press release. “Updating our website to offer translations in 100 languages is just another way for us to make sure that we continue to lead the charge as visionaries in the world of real estate.”

In an effort to simplify the real estate process, Howard Hanna said that the purpose of expanding the language spectrum is twofold: first, it hopes to make its services more usable and approachable for individuals who don’t speak English at all or as a first language. The company also strives to “keep pace with the changing digital landscape.”

Read the whole article here

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