Hanna Commercial Launches New Auction App

Cleveland, OH (December 5th, 2016) – With an eye towards the future, Hanna Commercial has launched an auction app, making it easier for remote bidders to track and participate in auctions. Since 90% of mobile time is spent in apps, according to a recent Yahoo! article, Hanna Commercial wanted to tap into that market, while also making the bidding process simpler for those who cannot be there in-person.

The new auction app is like an “eBay” for real estate, allowing participation by those who might be on vacation, located internationally, or handling an emergency that prevents them from attending an auction. Previously, those who could not attend a live auction would send a proxy or bid via phone. This made the process difficult, but now participants can simply download the app and conveniently participate in the auction remotely.

“We are very excited to introduce our new mobile bidding app. While we specialize in live open outcry auctions, this new app gives us the ability to enhance the size of our pool of bidders for any given auction,” said Michael E. Berland, Principal & Managing Director. “Now bidders will be notified and be able to view our upcoming auctions, review property information, and once approved, bid remotely from their phone or other device.”

Gordon J. Greene, Principal & Managing Director, is excited about the convenience of the app for new and existing clients alike. “Most of our real estate bidders like to be at the actual live auction with other bidders. They believe it is an advantage to be able to see who they are bidding against. But when you can’t be in two places at one time, the convenience of the Chartwell Auctions Cell Phone Bidding App allows them to place their bids while they are (1) out of town on vacation; (2) in a conference meeting at their office; (3) at a wedding of a family member; or (4) any other situation that might conflict with the time and place of the auction. It turns out that Einstein may have been wrong. You can be in two places at the same time.”

In addition to facilitating participation in live auctions, the app lists current auctions, and those who sign up for an auction will get updates and reminders through the application. The app streamlines the process for participants, making it easier than ever to participate in a Hanna Commercial auction.

Howard Hanna Real Estate Services is the 3rd largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, NY, VA, MI, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.

For more information, please visit: www.howardhanna.com or facebook.com/howardhanna.

Media contact:

Elizabeth Grepp, 216-643-9796, elizabethgrepp@howardhanna.com

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