Howard Hanna Expands in Michigan with New Franchise in Lansing

Lansing, MI (October 7, 2019) – Tom Schoeller, Howard Hanna Vice President of Franchising, Mergers and Acquisitions,  has announced the establishment of a new franchise company in Holt, MI, Howard Hanna Real Estate Executives, led by Tracey Hernly.

Over the last several years, Hernly has built one of the leading real estate teams in the Greater Lansing area.  Now leading her own firm, and with the support of the Howard Hanna Real Estate Services, she plans to grow a forward-thinking office with a fun, high-energy, professional environment. “I have always believed in hard work.  When I decided I wanted to start my own firm, I researched multiple options.  After a long and thorough process, it was clear that Howard Hanna Real Estate Services was the best fit for me, my clients, and the professional agents I want to attract.”

“Tracey Hernly is a dynamic and successful broker who is a great addition to our family of franchise partners.  We are thrilled to have Tracey and her team representing us in the Greater Lansing area, and we are incredibly excited for what we will accomplish together,” said Schoeller.

This announcement is the latest of many new offices that have opened through the Howard Hanna franchise program. Hanna franchisees have the unique advantage of a true partnership with the third largest real estate company in the United States, as well as the largest family- owned and -operated real estate company in the nation.  Franchise agents participate in company-sponsored events and training, and leverage Howard Hanna’s award-winning marketing programs and state-of-the-art technology platforms to better serve clients.

“The technology and agent tools that are offered by Howard Hanna are second to none,” said Hernly.  “My agents and I are fired up and ready to ‘paint the town green’ with Howard Hanna signs!”

The first office for Howard Hanna Real Estate Executives is located at 2101 N. Aurelius Road, 48842. The new green and gold signs will begin appearing at properties throughout Lansing and the surrounding areas this week.

Additional locations of Howard Hanna Real Estate Executives will be announced in the near future.   For more information, or to schedule a confidential interview, please call 517-819-8642.

Howard Hanna Real Estate Services continues to look for strategic partnerships with market leading companies.  For franchising information, please contact Tom Schoeller at 570-460-0272 or

About Howard Hanna

Howard Hanna Real Estate Services is the 3rd largest real estate company in the United States, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, New York, and the Carolinas. The family-owned and -operated real estate company specializes in residential and commercial brokerage service, mortgage, closing and title insurance, land development, appraisal, property and casualty insurance, corporate relocation, and property management. In early 2019, Howard Hanna completed a partnership with the Allen Tate Companies, the 14th largest real estate company in the nation.  The combined company has more than 300 offices across PA, OH, NY, VA, MI, WV, MD, NC, SC and IN, with more than 11,000 sales associates and staff who are guided by a spirit of integrity in all aspects of the real estate process. For more information, visit or

Contact: Deborah Donahue, 412-784-3816,

Photo L to R:  Gayle Shaffer, Amber Kennell, Tracey Hernly, Sara Ammerman, Tabitha Cox.

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