Cleveland, OH (11/10/2014) – For the second time this year, Howard Hanna Real Estate is launching a new app into the marketplace. As a complement to the popular Hanna2Go mobile site, the Howard Hanna Open House App provides consumers with the quickest and easiest way to find open homes in their area. Buyers looking to attend open houses can now use the newly released Howard Hanna Open House App to show them properties nearby in real time.
The National Association of Realtors’ Profile of Home Buyers and Sellers indicated last year that the typical home buyer will search for 12 weeks, viewing an average of 10 homes during that span. In an effort to connect buyers, sellers and agents in a new way, Howard Hanna has created an app that provides those looking for open homes with a tool to find them.
Howard W. “Hoby” Hanna, IV, President of Howard Hanna Midwest Region, was crucial in the rollout of the new app. “We’ve created our open house app to make the consumer experience of planning and visiting open houses easier and more convenient,” said Hanna. “With the newest generation of home buyers, we recognize the importance of keeping technology updated and easy to use. Howard Hanna also realizes that the home buying process often involves impulse, and the app allows buyers to have greater flexibility in seeing the inventory versus print and other traditional advertising vehicles.”
Additionally, the National Association of Realtors also found that upwards of half of Generation X and Millennials used a mobile device during their home search in 2013. Among those who did, almost 30 percent of both generations found the home that they purchased through a mobile device.
The Howard Hanna Open House App is available for free on iTunes and in the Google Play Store.
Howard Hanna Real Estate Services is the top real estate company in Pennsylvania and Ohio, and ranks nationally as one of the four largest real estate companies. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 170 offices across PA, OH, VA, MI, NY, WV, NC and MD our more than 6,200 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process.
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