PITTSBURGH (Aug. 12, 2025) – Howard Hanna Real Estate Services is proud to announce the next bold step in our national growth strategy: as of Sept. 12, 2025, Allen Tate Realtors, one of the most trusted names in real estate throughout the Carolinas, is officially rebranding as Howard Hanna Allen Tate Real Estate.
This move marks the first time the Howard Hanna brand will take center stage in North and South Carolina. While Allen Tate has been part of the Howard Hanna family since 2018, this evolution signals our shared commitment to innovation, growth and delivering world-class service to clients and communities across the region.
“This is more than a name change – it’s a growth move,” said Howard W. “Hoby” Hanna IV, CEO, Howard Hanna Real Estate Services. “We’re aligning two iconic brands to bring even more opportunity, tech-forward programs and marketing power to better equip our agents to service the growing needs of home buyers and sellers in the Carolinas.”
With this rebrand comes access to the full strength of Howard Hanna’s national and global reach, including enhanced marketing platforms, proprietary tools, mortgage and insurance services, luxury affiliations and unique programs like the 100% Money Back Guarantee and Buy Before You Sell program, all backed by the integrity of the industry’s largest family-owned real estate company.
Allen Tate’s legacy of leadership and service in the Carolinas remains rock solid, now reinforced by the scale, resources and forward momentum of Howard Hanna. The local leadership team remains firmly at the helm of this market —driving strategy, supporting agents and leading with heart. “The vision and experience of our leadership team will continue to guide us to even greater success as we embark on this next chapter in setting the standard for exceptional real estate service in the Carolinas,” said Gary Scott, president, Howard Hanna Allen Tate Real Estate.
The tradition of giving back, which is so deeply rooted in the Allen Tate culture, only grows stronger with Howard Hanna. To celebrate the company’s expansion and honor the communities we’re proud to serve, Howard Hanna donated $10,000 to Levine Children’s Hospital in Charlotte and $10,000 to Duke Children’s Hospital & Health Center in Raleigh/Durham. These gifts marked the establishment of Howard Hanna’s Children’s Free Care Fund in the Carolinas, extending our long-standing commitment to supporting children’s health and ensuring that no family is turned away due to an inability to pay. It’s a mission that’s deeply personal to us, and one we’re proud to carry forward in the market.
“The Carolinas have always been a cornerstone of our long-term vision,” Hanna added. “Uniting under one brand, this alignment allows us to unlock new potential, helping more agents grow their businesses and more families sell their home with confidence across our 13-state footprint.”
Today, with over 500 offices and 15,000 professionals across 13 states, Howard Hanna is leading the charge to reshape real estate—connecting deep local roots with unmatched national strength.
About Howard Hanna
The Hanna Family of Companies proudly provides real estate, mortgage, title, and insurance services across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. The company’s proprietary Hanna Success System helps its agents achieve 53% more business than agents at the top 1000 brokerages nationally. Learn more at www.HowardHanna.com.
Contact: Lindsay Kovach | lindsaykovach@howardhanna.com
