PITTSBURGH (Dec. 19, 2025) – Howard Hanna Real Estate Services (HHRES) proudly announces that agents who joined the company in 2024 have collectively closed more than $500 million in sales this year. This remarkable achievement underscores the power of Howard Hanna’s innovative, tech-forward tools combined with a family-owned and personal approach to real estate.
Agents who adopt and utilize Howard Hanna’s industry-leading marketing and technology systems achieve 32% more in sales volume compared to their peers. The Hanna Success System, which includes interconnected tools such as Spacio, Real Scout, Active Pipe and Percy, empower agents to stay connected to their clientele and deliver unparalleled service to buyers and sellers alike.
“Howard Hanna has always been about equipping agents with the resources they need to succeed,” said Howard “Hoby” Hanna IV, CEO, HHRES. “From our advanced technology platforms to our proven marketing strategies, we ensure that agents are prepared to meet the evolving demands of the real estate market—all while staying true to our roots as a family-owned company that values personal relationships.”
In 2024, Howard Hanna not only expanded its reputation for innovation by introducing groundbreaking tools like HomeFinder AI, but Howard Hanna agents were ranked the most productive agents from the top 1,000 brokerages in the nation, with agents doing 52.8% more business than the Mega 1000 average agent.*
Howard Hanna also introduced a new mortgage program this past year to support homeownership and simplify the home buying process. Since launching in August 2024, the Howard Hanna Buy & Borrow Bundle has secured more than $1.5 million in funds. This program exemplifies the Hanna family’s enduring dedication to making homeownership accessible for individuals nationwide. It also equips Howard Hanna agents with another powerful resource to demonstrate their unmatched expertise and leadership in serving buyers and sellers.
“Our agents’ success this year is a testament to their hard work and the value of the Howard Hanna brand,” added Gwen Bradley, vice president of career development, HHRES. “We are incredibly proud of our newest associates and their achievements, and we look forward to seeing them continue to surpass industry standards in the future.”
For more information on how Howard Hanna is revolutionizing the real estate industry or to join the nation’s largest family-owned brokerage, visit www.howardhanna.com.
About Howard Hanna: The Hanna Family of Companies proudly provide real estate, title, insurance and mortgage services to clients across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, this full-service real estate company has more than 480 offices and 15,000 sales associates and staff, including many of the industry’s top-producing real estate, title, mortgage and insurance agents. For more information, visit www.HowardHanna.com.
Contact: Lindsay Kovach | LindsayKovach@HowardHanna.com
*Data according to The 2024 Swanepoel Report; does not include Redfin employee brokerage model.
