So, your home has been sitting on the market longer than expected. But that doesn’t mean it’s time to panic. Even in active real estate markets, some listings struggle to attract the right buyer. The good news is: Most problems have practical, simple solutions. Here are seven common reasons your home isn’t selling, and how Howard Hanna Real Estate Services can help you turn things around.
1. The Price Isn’t Aligned With the Market
The most common reason a home doesn’t sell is simply that it’s priced too high for current market conditions. Buyers compare homes quickly, and an overpriced listing can be dismissed before they ever schedule a showing. Howard Hanna can help though. Our agents use real-time market data, comparative market analysis and local expertise to make sure that a pricing strategy is set. All of this can help you maximize your return.
2. Your Home’s Online Presence Isn’t Strong Enough
Today’s buyers start their search online. So, if your photos, descriptions or virtual tours don’t stand out, it can dissuade potential buyers from giving it any interest. Through Howard Hanna, you’ll get professional photography, virtual tours and enhanced online exposure. Together, we’ll make sure that your home stands out to buyers.
3. The Home Needs Updates or Repairs
Small maintenance issues or outdated finishes can cause buyers to move on to the next listing. Many buyers are looking for move-in-ready homes. If you have work that needs to be done, it can cause buyers to hesitate. Howard Hanna agents can offer guidance as you look for the best way to finish each repair or update. From guidance on high-ROI updates to connections with trusted contractors, we have you covered.
4. Curb Appeal Is Falling Short
First impressions matter. If your exterior isn’t welcoming, buyers may form an opinion before they even step inside. But Howard Hanna will have your home ready for people to view. Your agent will provide practical curb-appeal recommendations and help you prioritize improvements such as landscaping, exterior cleaning or simple updates that make a big impact.
5. The Home Isn’t Staged Effectively
Cluttered spaces, empty rooms or furniture that doesn’t show the home’s best features can make it hard for buyers to imagine living there. In order for someone to buy the house, they need to see potential. Howard Hanna is there to help with that too. From full-service staging partners to strategic advice on decluttering and rearranging your space, Howard Hanna agents help showcase your home in a way that resonates with buyers.
6. Marketing Efforts Are Too Limited
If your home isn’t reaching the right audience, it may sit on the market despite being a great property. Lucky for you, Howard Hanna’s marketing network spans print, digital, social and in-house buyer databases. Our exclusive programs and broad reach ensure your listing is seen by the widest pool of qualified buyers.
7. The Timing Requires a Strategic Approach
Certain seasons or market cycles can affect buyer demand. Selling at the wrong time without the right strategy can slow your results. Your Howard Hanna agent will help you adapt to the current market. Whether that means adjusting timing, refining your pricing strategy or leveraging Howard Hanna’s unique programs to attract more buyer activity.
Ready to Get Your Home Sold?
If your home isn’t getting the attention it deserves, the right professional guidance can make all the difference. Howard Hanna’s trusted agents combine market expertise, innovative marketing and hands-on support to help you sell with confidence and move on to your next chapter.
Howard Hanna Real Estate Services proudly provides real estate, mortgage, title, and insurance services across 14 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. Recognized as the most innovative brokerage, Howard Hanna provides solution-based programs and platforms to empower their agents to provide more resources for homebuyers and home sellers, resulting in their agents achieving a sales success rate that is 53% higher than agents at the top 1000 brokerages nationally. Since 1957, Howard Hanna has helped agents build the skills and experience needed to thrive in the ever-changing landscape of real estate. Learn more at www.HowardHanna.com.
