Selling a home is an exciting time, but it can also be an emotional time. When your property lingers on the market longer than expected, frustration can start to set in. While some factors may be out of your control, there may be some things you can do to help get more eyes on your listing.
Here are seven reasons why your home may not be selling and what you can do about it.
1. Overpricing
The No. 1 reason homes don’t sell is price. High prices can turn off buyers and lead to your home sitting on the market for longer than you want. Even if your home has unique features, it still needs to be priced competitively based on comparable sales in your area.
2. Poor Listing Photos
Nowadays, most buyers start their home search online. If your photos are dark, blurry or you simply just don’t have enough, your listing may be skipped over by potential buyers altogether. Consider getting a professional photographer. You will find that it is worth the investment and that it showcases your home in the best possible light.
3. Lack of Curb Appeal
First impressions matter. If your exterior looks neglected with such as overgrown landscaping, chipped paint or a dirty front door, buyers may not bother stepping inside. A weekend of yard work and basic touch-ups can make a huge difference.
4. Bad Timing
Selling during the off-season, which is typically winter in many markets, can limit your pool of buyers. While homes sell year-round, spring and early summer often see the most activity. If timing is flexible, consider listing your home when the market heats up.
5. Poor Marketing Strategy
If your agent isn’t using modern marketing techniques, like social media, 3D tours or targeted digital ads, your home may not be reaching the right audience. A solid marketing plan is key to attracting buyers. With a Howard Hanna agent, you see the most up to date forms of marketing. They’ll offer you techniques you won’t see anywhere else.
6. Limited Showing Availability
If your home is difficult to show due to restricted hours or too many hoops for agents to jump through, buyers may move on to more accessible options. Making your home easy to tour, even on short notice, can make a big difference.
7. Choosing the Wrong Agent
Not all agents are created equal. Howard Hanna agents are trained to deliver results, combining local market expertise with industry-leading tools and support. From creating a strong marketing plan to making sure that process is seamless for you.
About Howard Hanna
Howard Hanna Real Estate Services proudly provides real estate, mortgage, title, and insurance services across 14 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. The company’s proprietary Hanna Success System helps its agents achieve 53% more business than agents at the top 1000 brokerages nationally. Learn more at www.HowardHanna.com.
