Written by 1:06 pm Finance and Insurance

Built for You: A New Brand Experience Backed by the Same Trusted Service

By Annie Engel, President, Howard Hanna Insurance

This is a season of exciting change for all of us at Howard Hanna Insurance. With the merger of Allen Tate Insurance into the Howard Hanna family, we are proud to now serve more clients, more agents, and more communities across the Carolinas under one powerful brand.

This milestone coincides with Howard Hanna’s introduction of a bold new look across all our services: real estate, mortgage, title, and insurance. Our refreshed identity reflects both who we are today and the future we are building together. You’ll see an updated logo, refined colors, and a modern design system across every touchpoint, creating a consistent, elevated experience whether you’re buying, selling, financing, insuring, or protecting your home.

What hasn’t changed is our promise. As a family-owned company, we remain committed to putting people first, delivering trusted guidance, thoughtful solutions, and unwavering service at every price point, in every market. This new look is not about changing who we are; it’s about reflecting who we’ve become: a stronger, united company ready to serve our communities with even greater impact.

For our customers and partners, this evolution means confidence. Confidence that your needs will always come first. Confidence that your experience will be seamless and supported by innovation. And confidence that the collective strength of Howard Hanna now backs your local expertise and relationships.

We’re celebrating this not just as a rebrand or a merger, but as the next chapter in our story—one brand, one network, and one vision for delivering exceptional service. I couldn’t be prouder to lead our team into this future.

Thank you for your trust, your partnership, and your belief in what we’re building together. The future is bright—and it’s Howard Hanna green.

Warmly,
Annie Engel
President, Howard Hanna Insurance

About Howard Hanna

Howard Hanna Real Estate Services proudly provides real estate, mortgage, title, and insurance services across 14 states. As the largest family-owned and -operated real estate brokerage in the United States, Howard Hanna operates more than 500 offices with 15,000 sales associates and staff. The company’s proprietary Hanna Success System helps its agents achieve 53% more business than agents at the top 1000 brokerages nationally. Learn more at www.HowardHanna.com.

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Last modified: October 1, 2025
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