Howard W. “Hoby” Hanna, IV, President of Howard Hanna Real Estate Services, recently discussed the strategy and services behind Howard Hanna’s nationwide growth in an interview with Inman, the industry’s leading source of real estate information.
In the interview, Hoby credits Howard Hanna’s commitment to serving clients at every stage – i.e. from the first contact all the way through the closing process – as a factor in the company’s nationwide growth. Currently Howard Hanna encompasses more than 300 offices in Pennsylvania, Ohio, New York, Virginia, Michigan, West Virginia, North Carolina, South Carolina, Maryland, and Indiana.
Decades of experience in end-to-end transaction services allow Howard Hanna to support and help clients in need of more than residential real estate sales.
“If you talk to one of our real estate agents or see our marketing campaigns, you know that we do more than just enable residential real estate sales, but that we provide other services,” he explains during the interview.
Through the years, Howard Hanna has also strived to innovate and deliver new solutions to clients ahead of other real estate organizations. This commitment to improvement has helped Howard Hanna succeed in a day and age when consumers want to buy faster and close more quickly.
While speaking with Inman, Hoby also discussed some of the history of Howard Hanna Real Estate services, which has focused on end-to-end transactions for decades:
We’ve been doing this as a company since 1982. We started as a brokerage firm in 1957, and we’re still family-owned and independently operated. My dad, his sisters and my grandfather had the foresight in the ’80s, with interest rates through the roof, to get on the mortgage business.
At that time, savings and loans were the primary lenders. In the 1980s, with $30,000, my father and his sisters took a risk and started a mortgage company when mortgage rates were at an all-time high, to help our clients obtain financing.
If you are currently a subscriber with Inman, you can read more of Hoby’s insights during his interview here.