Real Estate Agents Turn to Virtual Resources to Sell Homes During Pandemic

Multiple articles recently examined the practices and tools real estate agents, including those at Howard Hanna Real Estate Services, are utilizing to sell homes this spring.

Currently, social distancing guidelines and stay-at-home orders have led to many canceled open houses and home visits. To help people who need to sell or buy a house, real estate agents have begun offering virtual tours and utilizing other digital resources to complete sales.

One publication, The Meadville Tribune, featured several Howard Hanna agents in an article that highlighted these various virtual options:

“You have to think outside the box,” said Terry Wygle, associate broker at Howard Hanna Bainbridge Kaufman. “How are the buyers going to look at (the home)?”

Agents can post virtual tours of homes on YouTube, Facebook, Instagram or realty websites if a video of the home was secured prior to the quarantine. Otherwise, sellers can take videos or even use avenues like FaceTime, Zoom or Skype to show their homes to potential buyers.

“A lot of agents are putting more videos up on the listing sites rather than pictures,” said Laura Lacey, a real estate agent with Howard Hanna Bainbridge Kaufman. “I have a listing someone was interested in. I told them I’m not allowed to show it to you, but I can send you videos.”

In another article, the Virginian-Pilot spoke with Howard Hanna real estate agent Kathryn Kramer. Kathryn reported that, “Facetime showings, 3D photography, virtual open houses, and sight-unseen contracts have become the new normal.”

You can read the entire article from The Meadville Tribune here and from The Virginian-Pilot here.

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