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Howard Hanna Partners with ShowingTime+ to Provide Elevated Listing Experience on Zillow

Leading real estate brokerage will provide Listing Showcase from ShowingTime+ to agents in Cleveland and Pittsburgh, offering a differentiated listing experience to home sellers

SEATTLE, WASH. (Feb. 28, 2024) – ShowingTime+SM and Howard Hanna Real Estate Services today announced they have entered into an agreement allowing Howard Hanna to initially provide Listing Showcase® exclusively to home sellers in the Cleveland and Pittsburgh areas. Through this agreement, Howard Hanna agents can offer sellers an elevated listing experience they can’t find anywhere else, attracting home shoppers on Zillow with immersive, rich media.

Showcase listings combine interactive media such as high-resolution photography and AI-powered interactive virtual tours with powerful exposure on the most visited real estate site to wow potential buyers, impress sellers and help agents win more listings. For a limited time, Howard Hanna’s agents will be the only local agents able to offer this best-in-class experience to home sellers in those areas, joining a growing number of brokerages across the country who offer Listing Showcase to their clients. Listing Showcase is yet another key differentiator that Howard Hanna provides its agents and clients in the market.

“Howard Hanna is thrilled to kick off 2024 with our exclusive Listing Showcase offering,” said Howard “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services. “Listing Showcase is a game changer for our business, providing powerful exposure and amplified visibility for our agents’ listings on Zillow. This is a huge benefit for buyers, sellers and Howard Hanna agents alike.”

As part of the marketing package, Listing Showcase helps agents representing sellers customize their listings, highlight a home’s best features and provide the media-rich experience shoppers and sellers want to help attract more interest from buyers.

“We’re thrilled to have Howard Hanna offering their clients Listing Showcase to stand out on Zillow,” said Mike Lane, ShowingTime+ vice president of enterprise sales. “Howard Hanna is the largest family-owned and -operated brokerage throughout the U.S., and we believe this partnership will raise the bar for home shopping and selling for Cleveland and Pittsburgh area consumers and give Howard Hanna agents an edge in their marketing to win more customers.”

Listing Showcase is available to brokers and agents across the country to help their brand and listings stand out. Brokerages interested in partnering with ShowingTime+ can contact brokerdevelopment@showingtimeplus.com.

About ShowingTime+: ShowingTime+℠ is modernizing real estate for the benefit of all agents, brokers and multiple listing services (MLSs). A brand of Zillow Group, Inc. (NASDAQ: Z and ZG), ShowingTime+ provides products and services to help real estate professionals streamline their businesses and deliver elevated experiences to their customers. The ShowingTime+ technology suite includes ShowingTime®, dotloop®, Bridge Interactive®, Listing Media Services, Listing Showcase℠, and Aryeo®. ShowingTime+ products are used by hundreds of MLSs representing more than 1 million real estate professionals across the U.S. and Canada.

About Howard Hanna: The Hanna Family of Companies proudly provide real estate, title, insurance and mortgage services to clients across 13 states. As the largest family-owned and -operated real estate brokerage in the United States, this full-service real estate company has more than 500 offices and 15,000 sales associates and staff, including many of the industry’s top-producing real estate, title, mortgage and insurance agents. For more information, visit HowardHanna.com.

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Last modified: February 28, 2024
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