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Howard Hanna Real Estate Continues Growth In New Jersey, Merges With Plawker Real Estate

Englewood Cliffs, NJ (December 17, 2020) – Plawker Real Estate, one of Bergen County’s leading brokers, is excited to announce that it has joined forces with real estate leader Howard Hanna Rand Realty. The Plawker Real Estate office will now operate as Howard Hanna Rand Realty – Plawker Group. Additionally, the Plawker Commercial office will now operate as Rand Commercial – Plawker Group.

“I have so much respect for Terry, Adam, and Barri Plawker, and we are thrilled to welcome them to the Howard Hanna Rand family,” said Matt Rand, CEO of Rand Realty. “Howard Hanna Rand Realty is currently well positioned as a Top 10 Bergen County broker, and we are looking forward to tremendous growth with the addition of the Plawker Group.”

Plawker Real Estate made this decision to further the ability of their agents to provide best in class service, local expertise, global exposure, and innovative technologies. Howard Hanna Rand Realty also prides itself on its one-stop shopping offerings and luxury portfolio marketing systems, which serve homeowners through their entire buying or selling experience. Programs such as the 100% Money Back Guarantee are also exclusively available through Howard Hanna Real Estate Services.

“We have been operating for over forty years in Englewood Cliffs and are looking forward to this exciting next chapter for our company and our family,” said Terry Plawker, founder of Plawker Real Estate. “Our clients will benefit from this new affiliation with the Rand and Hanna families. Their global marketing and technology tools are sure to enhance our unmatched service and local market knowledge.”

Adam Plawker, Managing Director of Plawker Real Estate, added, “I’m looking forward to heading up the North Jersey expansion of Rand Commercial – Plawker Group. I will continue to do what I love, dealing with people, while growing and managing a powerhouse commercial real estate office based in Englewood Cliffs.”

The September partnership of Howard Hanna and Rand Realty has added to the strength of both family-owned real estate companies throughout New Jersey and New York. Howard Hanna finished 2019 with a closed sales volume of more than $23 billion and over 100,000 homes sold in total, according to a research report produced by REAL Trends in March 2020.

“We’re so excited to have the Plawker Real Estate group join us as we work to consistently deliver an amazing real estate experience throughout the country,” said Howard W. “Hoby” Hanna, IV, President of Howard Hanna Real Estate Services. “Under Matt Rand’s leadership and direction in New Jersey and New York, this is the first of what we believe will be multiple mergers in the tri-state area in the coming months.”

Howard Hanna Rand Realty has more than 1,000 residential real estate sales associates, as well as a commercial real estate company (Rand Commercial) and Hudson United Home Services, which provides residential mortgage lending, title services, and personal lines and commercial insurance. Its 28 offices serve Bergen County, Passaic County, Hudson County, Morris County, and Essex County in New Jersey, as well as Rockland County, Orange County, Westchester County, Bronx, Sullivan County, Ulster County, and Putnam County in New York.

Howard Hanna had previously become the largest New York state brokerage after merging with Nothnagle Realtors and RealtyUSA in 2017. Howard Hanna also prides itself on its one-stop-shopping offerings, which aim to guide homeowners through their entire buying or selling experience.

About Howard Hanna: Howard Hanna Real Estate Services is the #1 family-owned and -operated independent broker in the U.S.A. The full-service real estate company has more than 350 real estate, mortgage, insurance, title and escrow service offices across 11 states, including Allen Tate Realtors in the Carolinas, with more than 12,000 sales associates and staff, including many of the industry’s top-producing real estate agents. For more information, visit www.HowardHanna.com.

Contact: Howard “Hoby” Hanna, hobyhanna@howardhanna.com, (216) 447-4477

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